When you click on the parent level message in Email Marketing Reporting, you will be moved to a roll-up report of metric information. The graphs are clickable so you can get detailed information.
The chart below provides information on what you'll see when you click a graph.
|Page||Contents||Recurring Summary Page|
|Delivered||List of Delivered by Recipients||Individual instances will not display (i.e. de-duped)
Displays the Last Delivery Date
|Unique Opens (includes both opens and unique opens)||List of Opens by Recipients||Individual instances will not display (i.e. de-duped)
Displays the Last Open Date
|Clicks (includes unique clicks)||List of Links||Individual instances of the email will not display (grouped by email)
Displays per email a summary of clicks for a specific link. If a link was clicked in different emails, the link will display for each email.
|Conversions||List of Conversion Activity by Recipient||Individual links for each occurrence of an email and their metrics
If a link is clicked in multiple email occurrences, each email/link combination will display a separate row of metrics.
|Bounces||List of Bounced Events||Displays individual bounce events. These events can occur for any email message / recipient combination.|
|Unopened||List of Recipients||List of recipients who haven't opened the email
If multiple occurrences of the email remain unopened, each unopened occurrence will display separately.
|Unsubscribed||List of Unsubscribed Events||Individual Occurences
If one recipient unsubscribes from multiple email categories, each unsubscribe request is counted separately.
|Spam Flagged||List of Flagged as Spam Events||Displays individual spam mark events. These events can occur multiple times for recurring emails. In this event, multiple instances will display separately.|