When you click on the parent level message in Email Marketing Reporting, you will be moved to a roll-up report of metric information. The graphs are clickable so you can get detailed information.
The chart below provides information on what you'll see when you click a graph.
Page | Contents | Recurring Summary Page |
Delivered | List of Delivered by Recipients | Individual instances will not display (i.e. de-duped) Displays the Last Delivery Date |
Unique Opens (includes both opens and unique opens) | List of Opens by Recipients | Individual instances will not display (i.e. de-duped) Displays the Last Open Date |
Clicks (includes unique clicks) | List of Links | Individual instances of the email will not display (grouped by email) Displays per email a summary of clicks for a specific link. If a link was clicked in different emails, the link will display for each email. |
Conversions | List of Conversion Activity by Recipient | Individual links for each occurrence of an email and their metrics If a link is clicked in multiple email occurrences, each email/link combination will display a separate row of metrics. |
Bounces | List of Bounced Events | Displays individual bounce events. These events can occur for any email message / recipient combination. |
Unopened | List of Recipients | List of recipients who haven't opened the email If multiple occurrences of the email remain unopened, each unopened occurrence will display separately. |
Unsubscribed | List of Unsubscribed Events | Individual Occurences If one recipient unsubscribes from multiple email categories, each unsubscribe request is counted separately. |
Spam Flagged | List of Flagged as Spam Events | Displays individual spam mark events. These events can occur multiple times for recurring emails. In this event, multiple instances will display separately. |