Segmented Campaign

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NOTE - Segmented Campaign used to be called Versioning. The ability to create a Segmented Campaign will be released in Q4 2019.

What is a Segmented Campaign?

A Segmented Campaign allows a grouping of emails to be housed under one campaign.

Segmented Campaign Benefits

There are several benefits of using a Segmented Campaign.

  • Become faster at creating emails
  • Easier way to prioritize who gets which email
  • Track your response rates
  • Aggregate reporting for the parent campaign
  • Individualized reporting for a specific message
  • Ability to differentiate messages by sender, subject, time zone, etc.

 

 

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