NOTE - Segmented Campaign used to be called Versioning. The ability to create a Segmented Campaign will be released in Q4 2019.
What is a Segmented Campaign?
A Segmented Campaign allows a grouping of emails to be housed under one campaign.
Segmented Campaign Benefits
There are several benefits of using a Segmented Campaign.
- Become faster at creating emails
- Easier way to prioritize who gets which email
- Track your response rates
- Aggregate reporting for the parent campaign
- Individualized reporting for a specific message
- Ability to differentiate messages by sender, subject, time zone, etc.