Tokens

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Tokens populate information in an email message. The token types that will be used in Email Marketing are covered below.

NOTE - system tokens that use brackets (example: [token]) won't be supported.

Member Tokens

Sender Tokens

Unsubscribe Token

View in Browser Token

Member Tokens

Member tokens allow you to populate information for recipients like First Name, Last Name, Address, etc. Currently, you will need to manually enter member tokens. The product team is researching additional user interface options for token referencing.

TIP - Create a Favorite with your most commonly used tokens. You can use this in messages to copy/paste and add the tokens to different elements.

Sender Tokens

Sender tokens will work in conjunction with the Sender Identities created for your site/GID. Sender tokens must be added to your message before it can be sent. Sender tokens are required for CAN-SPAM compliance. There are a several tokens that can be used; however, some of them are required.

  • ##Sender_Org## (Required)
  • ##Sender_Address## (Required)
  • ##Sender_Address_2##
  • ##Sender_City## (Required)
  • ##Sender_State## (Required)
  • ##Sender_Postal##
  • ##Sender_Country##

Unsubscribe Token

NOTE - these tokens should NOT be used in the Pre-Header or Subject areas of Email Details.

You will need to have an Unsubscribe token in your message before it can be sent for CAN-SPAM compliance. There are two ways to provide this.

##Unsubscribe## should be replaced with the word "Unsubscribe" hyperlinked with a unique URL for each recipient.

##Unsubscribe_URL## will be replaced with the full URL. If you wanted more control over the wording, you could use the ##Unsubscribe_URL## and the steps below.

  1. Enter your text into a drag and drop element.
  2. Highlight your text.
  3. Click on the link icon.
  4. In the URL box, key in ##Unsubscribe_URL##.

Following these steps will provide people with friendly text to click (Example - Change your preferences) as opposed to a full URL.

View in Browser Token

NOTE - this token should NOT be used in the Pre-Header or Subject areas of Email Details.

A token exists for "view in browser" functionality so you can customize the placement instead of being forced to have it at the top of your message.

##Webview## will become a view in browser link.

If you wanted more control over the wording, you could use the ##TroubleViewingLink## and the steps below.

  1. Enter your text into a drag and drop element.
  2. Highlight your text.
  3. Click on the link icon.
  4. In the URL box, key in ##TroubleViewingLink##.

Following these steps will provide people with friendly text to click that follows the link coloring defined in the element control (Example - View in a webpage).

 

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