Tokens

Tokens populate information in an email. The token types that will be used in Email Marketing are covered below.

Member Tokens

Sender Tokens

Unsubscribe Token

View in Browser Token

 

Member Tokens

Member tokens allow you to populate information for recipients like First Name, Last Name, Address, etc. Currently, you will need to manually enter member tokens. The product team is researching additional user interface options for token referencing.

TIP - Create a Favorite with your most commonly used tokens. You can use this in messages to copy/paste and add the tokens to different elements.

Sender Tokens

Sender tokens will work in conjunction with the Sender Identities created for your site/GID. Sender tokens must be added to your message before it can be sent. Sender tokens are required for CAN-SPAM compliance. There are a several tokens that can be used; however, some of them are required.

• ##Sender_Org## (Required)
• ##Sender_Address## (Required)
• ##Sender_Address_2##
• ##Sender_City## (Required)
• ##Sender_State## (Required)
• ##Sender_Postal##
• ##Sender_Country##

NOTE: The Token Manager can be used to quickly access these tokens.

Unsubscribe Token

NOTE - These tokens should NOT be used in the Pre-Header or Subject areas of Email Details.

NOTE - Link styling defined in the template won't be applied to the Unsubscribe token options since the link for them is set at the time of send. Styling can't be applied at that point. If you want to apply colors, then we recommend using the second Unsubscribe token instructions below.

You will need to have an Unsubscribe token in your message before it can be sent for CAN-SPAM compliance. There are two ways to provide this.

##Unsubscribe## should be replaced with the word "Unsubscribe" hyperlinked with a unique URL for each recipient.

##Unsubscribe_URL## will be replaced with the full URL. If you wanted more control over the wording, you could use the ##Unsubscribe_URL## and the steps below.

1. Enter your text into a drag and drop element.
2. Highlight your text.
3. Click on the link icon.
4. In the URL box, key in ##Unsubscribe_URL##.
   
   NOTE - you may need to manually update the Protocol dropdown value to <other>.
   
   

Following these steps will provide people with friendly text to click (Example - Change your preferences) as opposed to a full URL.

NOTE - Using the ##Unsubscribe_URL## token and hyperlinking it will provide click tracking on the unsubscribe link.

View in Browser Token

NOTE - This token should NOT be used in the Pre-Header or Subject areas of Email Details.

NOTE - Link styling defined in the template won't be applied to the View in Browser token option since the link is set at the time of send. Styling can't be applied at that point. If you want to apply colors, then we recommend using the second View in Browser token instructions below.

NOTE - Image paths in the view email in browser pages will cause a mixed content warning for sites with Full Site SSL.

A token exists for "view in browser" functionality so you can customize the placement instead of being forced to have it at the top of your message.

##Webview## will become a view in browser link.

NOTE: clicks are not tracked in Email Reporting for this token.

If you wanted more control over the wording, you could use the ##TroubleViewingLink## and the steps below.

1. Enter your text into a drag and drop element.
2. Highlight your text.
3. Click on the link icon.
4. In the URL box, key in ##TroubleViewingLink##.
   
   NOTE - you may need to manually update the Protocol dropdown value to <other>.
   
   

Following these steps will provide people with friendly text to click that follows the link coloring defined in the element control (Example - View in a webpage).