Engagement Scoring

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How do you know if your strategies to motivate your audience to take action and be engaged with your institution are working? Engagement Scoring from Encompass helps you understand the level of engagement that each alumnus/a, donor, friend, and supporter has with your institution by correlating numbers with behavior. Knowing who your most active constituents are is the key to building the most effective communication strategies and programs that resonate with your audience and nurture valuable relationships. Data visualization and reporting tools provide quick and simple identification of groups who are interacting (or not interacting) with your institution and identify constituents who may be more likely to engage based on similar attributes. Encompass experts will help you understand the data, identify next steps, and allow you to begin putting an action plan in place to enhance your engagement efforts.

Learn more about Engagement Scoring from Encompass.