A strong email sender reputation is one of the most important aspects of your email marketing plan; a bad sender reputation stops your emails from being accepted by mail servers and hinders your ability to get your messages seen. Sender reputation is based on activity from your email sending IP address. This activity can include bounce rates, abuse complaints, server setup, content, and volume consistency.
iModules provides shared IP addresses to our clients as part of the Encompass platform, and in aggregate our clients maintain an excellent sender reputation. However, some email senders prefer to use a private IP address for more control over sender reputation, access to additional validation methods, comprehensive domain branding, and potentially increased deliverability. For these clients, iModules offers the option to purchase a dedicated IP address.