Customer Focus Calculator

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Are you talking all the time about your constituents and their needs or talking about yourself on your site? In some news articles or other web content, talking about yourself is the point. When it comes to “marketing” – your event, your fundraising appeal, your membership campaign – do your word choices reflect an outward focus? Outward focus means the word “you” should outnumber the word “I” or “we” 2:1.

A quick way to get a sense of the impression you are making on your audience is to run your copy through the We We Calculator. This unique and free analysis tool counts certain words on your site that are key indicators of whether your focus is on the constituent (or “customer”) or not. Two ways to use this: You can paste in the URL of the page or paste in the text.