Associate a Role with this Field

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Based on the value they choose for the field, users will be placed in a role.

To customize content on steps for different types of members, fields and categories can be role-based. 

For example, a form/campaign/event can be designed so only accountants would see information on an accounting seminar, only information technology people would see a software class, etc.  However, to create a good user experience, you need to make sure everyone sees something on every step (so some roles are not taken to a blank page).