Appeal Codes - Events

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Appeal Code functionality can be used to generate additional reporting information for your commerce-based Forms, Events, Donations, and Membership. They are useful for marketing purposes, for example, to let you know which of the marketing methods you used was the most effective.

NOTE: Tokenized Hidden Values are similar to Appeal Codes, but can be used on non-commerce forms and events.


Using Appeal Codes
To have Appeal Code information populate into your reports for commerce-based Forms, Events, Donations, or Membership:

  • Add &appealcode=xxxxxxx (the xxxxxxx represents the appeal code value you want to have populate in the report) to the URL for your Form, Event, Donation, or Membership.
  • The &appealcode=xxxxxxx is added at the end of the long URL string for your Forms/Event/Donation/Membership (not the custom URL) and cannot exceed 64 characters.
  • For example: http://stagetraining.imodules.com/s/588/index.aspx?sid=748&gid=1&pgid=3009&cid=6720&appealcode=EMAIL052211


Reporting for Appeal Codes

A column for appeal codes will appear in your reports. It will be populated with the appeal code(s) that were used. If no appeal code was used, the column will be empty.

Admin Confirmation Email
If you used an appeal code for a campaign, the appeal code will be shown in the admin confirmation email along with all the other transaction details.

Appeal Code Example
Below is an example scenario of how you could use the Appeal Code functionality.

  • Add an appeal code suffix to the link for your Donation campaign.
  • Create an email in Email Marketing that includes the link to the Donation Campaign. Use the hyperlink manager to create a "friendly" link, so you're not displaying the long URL in your email.
  • Your recipients will click the link to give. (No changes will appear on the Donation form itself.)
  • The Appeal Code you added to the link will populate into the Donation Report and the Reconciliation Report if the user successfully completed billing and reached the Finish Page.
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