Clients have found value in utilizing both member field tokens and system tokens within URLs. Admins just needs to add &something=token to the end of their query string to allow tracking. This means that the following URL with a token such as Member ID can be used when creating an email in email marketing with a link to a survey for example:
http://www.brainshark.com/brainshark/vu/view.asp?pi=zIUzobpx0z4OVpzB&survey=##MemberId## (Tokens vary by community.)
This link becomes the new redirect link with the token value passed through on the end: http://www.brainshark.com/brainshark/vu/view.asp?pi=zIUzobpx0z4OVpzB&survey=294406
The admin will then be able to track the clicks on this link through Email Reporting in Encompass.
NOTE: A query string should start with a "?" and then each key/value pair should be separated by an "&".
Please see the RFC standards regarding URLs for more detailed information: