Adding Tokens to URLs in Email Marketing


Clients have found value in utilizing both member field tokens and system tokens within URLs.  Admins just needs to add &something=token to the end of their query string to allow tracking. This means that the following URL with a token such as Member ID can be used when creating an email in email marketing with a link to a survey for example:  (Tokens vary by community.)

This link becomes the new redirect link with the token value passed through on the end:

The admin will then be able to track the clicks on this link through Email Reporting in Encompass.


NOTE:  A query string should start with a "?" and then each key/value pair should be separated by an "&". 

Please see the RFC standards regarding URLs for more detailed information:

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