Viral Marketing

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TABLE OF CONTENTS

 

Forward to a Friend

The Forward to a Friend function allows members to forward the email message to their friends. Administrators benefit by being able to track who is forwarding messages as well as which messages are forwarded the most.

NOTE: This is a custom content item in Email Marketing, so you must choose the Create Custom Email option to begin.

1. Once you have selected the template/layout you want to use and are ready to add content items, drag and drop Forward to a Friend into the message.

2. A content editor opens up with a default message and graphic. The message can be customized and the graphic can be changed by using the Image Manager.

 

3. Click Next when you are happy with the message and graphic.

4. Click Save Changes and Load Content.

5. The content item is now placed into the message.

Forward to a Friend Reporting:
The reporting for Forward to a Friend is within Email Marketing Reporting. There are three Tracking Reports for Forward to a Friend.

1.   Top Campaigns by Email Forwards:  If you would like to use this report, drag and drop it into the space marked Drop Chart Here to Add.

2.   Top Campaigns by Forward Recipients:  If you would like to use this report, drag and drop it into the space marked Drop Chart Here to Add.

3.   Top Forwarders:  If you would like to use this report, drag and drop it into the space marked Drop Chart Here to Add.

Tell a Friend

Tell a Friend allows your members to send an email message to their friends telling them about the community. "Tell a Friend" is generally located just above the Privacy Policy in your community.

The following steps will need to be taken by your members to use Tell a Friend.

1. Click Tell a Friend.

2. First Name, Last Name, and Email Address will need to be entered for each person the member wants to send an email to. In order to add a row for another Friend, click .

3. Click Preview.

4. Click Send.

5. Click Home.

 

Tell a Friend Reporting
Administrators will be notified via email if there has been activity within the previous 24 hours. The email will contain a link to the Tell a Friend Reporting. To access Tell a Friend Reporting while you are already working in the community, use the following directions.

1. From the Community tab, click the Communications dropdown menu, then select Viral Marketing Reporting.

2. Click Tell a Friend.

3. Select a date range by using the calendar buttons and click Go. Or leave the dates blank to get all Tell a Friend activity regardless of date.  The report results will be displayed in the window.

4. The screen will display the dates, member names, and messages sent out by members. By clicking the + sign, the name and address of the person(s) who received the member’s email will be shown.

5. Click  to export your report to Excel.

 

Send This Page to a Friend

Send This Page to a Friend allows your members to send an email to their friends with a link to the page the member thought they would like.

The following steps allow your members to use Send This Page to a Friend.

1. Click Send This Page to a Friend.

2. A First Name, Last Name, and Email Address will need to be entered for each person the member wants to send this page to. In order to add a row for another Friend, click .  Click Preview.

3. Click Send.

4. Click Close.

 

Send This Page to a Friend Reporting:
Administrators will be notified via email if there has been activity within the previous 24 hours. The email will contain a link to the Send This Page to a Friend Reporting. To access the Send This Page to a Friend Reporting while you are already working in the community, use the following directions.

1.  From the Community tab, click the Communications dropdown menu, then select Viral Marketing Reporting.

2. Click Send This Page to a Friend.

3. Select a date range by using the calendar buttons and click Go. Or leave the dates blank to get all Send This Page to a Friend activity regardless of date.  The report results will be displayed in the window.

4. The screen will display the dates, member names, and messages sent out by members. By clicking the + sign, the name and address of the person(s) who received the member’s email will be shown.

5. Click  to export your report to Excel.

Send This Page to a Friend – Admin Option
Super Admins can control whether or not Send This Page to a Friend shows on a page. Super Admins can click the stoplight to toggle between displaying/not displaying the option. When  is clicked so it changes to red , the wording will no longer show.  Click the red stoplight to display the option again.

 

Refer a Friend

Refer a Friend is a system form that has already been created for you to use. The form allows your members to refer one friend at a time.  You can either send a link to the form in an email or ask your Account Manager to create a new page for you and direct your members to the form. An admin confirmation email will be sent out after the form is submitted. You can pull reporting information for this form in the Form Reporting area.

 

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