Dynamic Content

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Dynamic Content brings text and images from outside email marketing into a message so that you don't have to copy, paste or re-enter the information into the editor. At the time of message or template creation, a placeholder is added within the editor. At the time of send, the freshest content and style is fetched and included in the deployment.

Starting with the February 2018 release, a drag and drop module Code button will give administrators access to four types of dynamic content:

  1. News: Select Specific Content
  2. Events: Select Specific Content
  3. Events Feed
  4. RSS Feed

Adding Dynamic Content Widget

  • To add a dynamic content section to your email, drag and drop the code element widget into the editing window.  The menu option looks like open carrot, backslash, close carrot <\>.
  • Double click the object titled code element to open the dynamic content control modal window.
  • You may add as many dynamic content sections as you wish.

Select Source, Layout and Style

  • First, choose between News, Events and RSS Feed
  • Next, select one of the available layouts from the options provided.
  • Last, select a style to apply to a layout.  If no style options are present for the layout you have chosen, you will need to add one using the Dynamic Content Style Manager.
  • Later steps will be based on the content source you have selected.

News or Events: Select Specific Content

  • The new Dynamic Content workflow makes it easy to search for items by name or type.
  • The green circle counter keeps track of how many content items have been selected. The cap is 25.
  • The grid includes display, publication and archive dates so you avoid selecting content that will be hidden at the time your email sends.

Select RSS Feed

  • The application confirms the feed URL you've entered is valid before allowing you to place the content in the email.
  • Control the length of the segment by entering a value for display limit. The default is 3.


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