1. Encompass Support Center
  2. New Email
  3. EDM Template Editor / Email Editor

Dynamic Content

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Dynamic Content brings text and images from outside email marketing into a message so that you don't have to copy, paste or re-enter the information into the editor. At the time of message or template creation, a placeholder is added within the editor. At the time of send, the freshest content and style is fetched and included in the deployment.

Administrators have access to several types of dynamic content:

  1. Events Feed
  2. Events: Select Specific Content
  3. News Feed
  4. News: Select Specific Content
  5. RSS Feed

NOTE: All email recipients will receive the same articles and events based on the specific items selected or feed settings designated. If you select items to show in a message, everyone will see them, regardless of the role assigned to each item in Encompass.

Add Dynamic Content 

  1. Click on the Elements tab in the left sidebar.
  2. Select the Loop element under the Advanced heading.
  3. Drag and drop the Loop element into your email design.

    NOTE: The Loop element should be nested inside a Box element in your email content. If you have not added a box element, then drag and drop the box element first and then drag the Loop element into the box.

Select Source, Layout and Style

  1. On the Details panel under the Loop section, select the Select Your Expression button. The Dynamic Content: Select Source Layout and Style window opens.
  2. Select the type of content from the Select Content Source dropdown.
  3. Choose the display formatting from the graphic options shown.
  4. Select the content style from the Select Content Style dropdown. If no style options are present for the layout you have chosen, you will need to add one using the Dynamic Content Style Manager.

    Later steps will be based on the content source you have selected.

News or Events: Select Specific Content

  • The Dynamic Content workflow makes it easy to search for items by name or type.
  • The green circle counter keeps track of how many content items have been selected. The cap is 25.
  • Select content items, then select the Next button to determine the order in which they are displayed in the email.
  • Select the Place Content button to place the content in the email.

Events Feed or News Feed

  • The maximum number of Events or News to dynamically pull in is 25.
  • You can choose how the items are sorted in the email.
  • Choose the feeds you want and use the arrow to move them to the box on the right to include them in the email.
  • Select the Place Content button to place the content in the email.
  • If there are no Events or News active at the time the Events Feed or News Feed is set up, "filler" items will populate so you can see what the content will look like. When the email is sent, the "filler" items will be removed.

Select RSS Feed

  • The application confirms the feed URL you've entered is valid before allowing you to place the content in the email.
  • Control the length of the segment by entering a value for display limit. The default is 3.
  • Select the Place Content button to place the content in the email.

 

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