Google Analytics

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Google Analytics is a free service from Google that gives insights into how visitors find and use your site.

There are two different versions of Google Analytics: Classic Google Analytics and Google Analytics Universal Analytics. Both of them use a JavaScript application (Classic = ga.js, Universal = analytics.js). Both versions create and transmit a block of data that Google’s data servers collate into reports. The differences in the versions center around the customizations available for Universal Analytics.  Some of the advanced customizations with Universal Analytics includes:

  • Timeout Handling: in analytics.js, you can make Google Analytics session expirations match your site settings. Using this setting can help prevent under-counting of visitors who time out on your site and then log back in to create a new session.
  • Custom Search Engines: Google Analytics recognizes several search engines automatically. Specific search engines that you want to count as organic traffic are now managed in the Google Analytics Universal Analytics console.
  • Referral Exclusions: if you want to exclude specific traffic sources (example - internal traffic), you can set referral exclusions in the analytics.js tracking code.

This isn't a complete list, but illustrates the differences between the two.

iModules can add Google Analytics to your site in two different ways. One option is for us to add it via the Site Map. This is an ideal option if you need different Google Analytics for different sub-sites and share a template. The second option is to have us add it in the template files, which makes it global across any sub-sites using the template. This may be a more appropriate option for advanced or customized Google Analytics installations.

iModules Application Support can add the source code to your site and verify that the source code is in place. If metrics or information aren't populating in your Google Analytics dashboard, you will want to utilize the help resources listed below.

There are wonderful help resources available online if you have questions on Google Analytics. The following are a few of the resources:

Official Google Analytics Solutions Community

Google Analytics YouTube channel

Google Analytics Academy (Google+)

50 Resources for Getting the Most Out of Google Analytics (Kissmetrics Blog)

We have also put together a video covering the basics of Google Analytics.

Please contact Application Support to find out more about adding Google Analytics to your site.

 

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